Local Marketing Programs

An All-Inclusive, Consistent Strategy Based on Decades of Experience Ensures You’re Firing on All Cylinders to Expand Local Awareness

FEATURES DETAILED BELOW

CUSTOMIZED STRATEGIC CONTENT PLANNING ⓘ

PERFORMANCE REPORTING ⓘ

MONTHLY EMAIL MARKETING ⓘ

ONE-ON-ONE STRATEGIC CMO CONSULTATION ⓘ

WEB CONTENT: ON-PAGE BLOG POSTS, LANDING PAGES, PRESS RELEASES, VIDEOS, INFOGRAPHICS (all optimized for search engines) ⓘ

LOCAL DIRECTORY OPTIMIZATION ⓘ

REPUTATION MANAGEMENT & REVIEW MONITORING ⓘ

SOCIAL MEDIA: FACEBOOK POSTS

(cross-posted to LinkedIn & Twitter if applicable) ⓘ

SOCIAL MEDIA: PAID ADVERTISING MANAGEMENTⓘ

PAID SEARCH ADVERTISING MANAGEMENT ⓘ

WEBSITE HOSTING & BASIC MAINTENANCE, INCLUDES CHANGE REQUESTSⓘ

HELPFUL SUPPORT ⓘ

AGENCY CREATIVE DISCOUNT FOR SPECIAL PROJECT REQUESTS: DESIGN, PRINT, EMAIL, WEB, ADDITIONAL CUSTOM VIDEO ⓘ

AGGRESSIVE

$3222/mo

A FULL strategy for NATIONAL/REGIONAL BRANDS OR larger, competitive markets, more seo growth

Monthly

Weekly (4)

Enhanced

Weekdays

Management Included <$5K

(Ad Spend Billed Directly)

Management Included <$10K ,

(Ad Spend Billed Directly)

Phone or Email
as needed

15%

COMPETITIVE

$2222/mo

The recommended essentials for mid-sized, less saturated markets OR REGIONAL REACH, modest seo growth

Monthlly

Biweekly (2)

Enhanced

Basic

3 per week

Management Add-On: Greater of $500/mo or 10% of Ad Spend

(Ad Spend Billed Directly)

Management Add-On: Greater of $500/mo or 10% of Ad Spend

(Ad Spend Billed Directly)

Monthly Call + Email

10%

CORE

$1222/mo

A conservative, no-frills start for budget-sensitive offices IN LESS COMPETITIVE MARKETS

Quarterly

Monthly (1)

Basic

2 per week

Management Add-On: Greater of $500/mo or 10% of Ad Spend

(Ad Spend Billed Directly)

Management Add-On: Greater of $500/mo or 10% of Ad Spend

(Ad Spend Billed Directly)

Email Support

COMPLETE THE FORM BELOW TO GET STARTED

Or Click Here to Schedule a Q&A Call

Explanation of Features

STRATEGIC CONTENT PLANNING
We create a personalized strategic plan to increase increase exposure of your business through interesting content such as blog posts, social media posts, videos, email marketing, and anywhere else your business can be found on the web. All content is optimized for the right high volume search terms; we then integrate search, social, and paid strategies into one holistic execution plan to increase your business.
OPTIMIZED WEBSITE CONTENT (On-Site SEO)
Search Engine Optimization (SEO) helps your website get found by people searching for your services in your area. While SEO has changed dramatically over the years and still involves many technical aspects, quality, premium “content marketing” is now the core of the strategy. This means your website will rank better when it has quality, useful, and fresh web content that is easy for both humans to appreciate and search engine robots to find relevant. On-site content includes new website pages and blog posts that help help improve rankings, increase website traffic, engage and impress your visitors, and building credibility so they call you for an appointment.
LOCAL DIRECTORY OPTIMIZATION
We work with our technology partners to ensure your company is accurately listed in real time to all the essential data aggregators. These are the trusted listing providers for search engines, apps, and directories, including Apple Maps. Enhanced service includes adding more information and content to your basic listings, and Premium service adds regular updates on your current activities and promotions.
OPTIMIZED THIRD PARTY CONTENT (Off-Site SEO & Quality Backlinks)
We add more places for patients to find out about you with content on other websites, like social bookmarks, informational posts, enhanced profiles, or YouTube video descriptions, all of which improve search rankings and spread the word about your business across the web with quality backlinks. When other quality sites refer back to you, it builds your credibility with both people and search engine robots, adding just another “hook in the water” to help you fish for new business.
SOCIAL MEDIA MARKETING
Your social media properties make up extra free online real estate, and when leveraged correctly, can increase your website rankings, traffic and prospect engagement. We ensure regular optimized posting to the leading social media platforms always designed to bring people back to your website. This always includes channel optimization and setup if needed, where we add copy, images and information to your social media channels to build credibility and drive people to contact you.

Get Started with Smarter, Simpler Marketing

Company Name
Contact Name
First Last
Email*
Phone*
Company Website URL
Date You'd Like Your Program to Begin
MM slash DD slash YYYY

SOCIAL MEDIA PAID ADVERTISING
Once we’ve posted useful information on your social media channels, we boost your social media posts to a wider, targeted audience in your area to increase your exposure. You may consider contributing additional budget on top of what is included in your program, and we’ll manage the ads at no additional cost up to the limits shown.
REPUTATION MANAGEMENT & REVIEW MONITORING
Online reviews are one of the most important drivers of local business, and of course this starts with the service you provide. But we do all we can to foster quality client feedback. The basic service includes continual reputation and review monitoring, where enhanced programs also include proactive campaigns through our partner, Grade.Us, to get more reviews, and active adding the positive reviews to your website each month. Premium service adds in additional collaboration with your office to proactively respond to reviews and questions on social media channels.
EMAIL MARKETING
We use your blog posts as the foundation for a monthly email newsletter to prospects and clients. Email marketing is an excellent way to promote current promotions, nurture customers to drive repeat business, and encourage referrals by staying in front of them.
STRATEGIC WEBINARS
While we take care of all the digital components, these webinars focus on answering your questions and discussing traditional, off-line marketing tactics such as referral programs, direct mail, events, and other business-building activities. We guide clients on the simple steps they can take to maximize their program and grow with these regular online classes. Recordings are always available if your schedule doesn’t line up.
PERFORMANCE REPORTING
Measure the progress of your program and keep accountability with continual communication from your marketing team on web traffic, rankings, and new inquiries. You’ll receive regular email reports and updates on the progress of your program.
PAID SEARCH MARKETING (SEM/PPC)
Drive traffic and leads with optimized, expertly targeted ads and higher quality PPC landing pages to grow your clientele with Google Adwords. This is an excellent way to drive more immediate interest while you work on the long-term organic website rankings and traffic. Make no mistake, unexperienced marketers can quickly throw away a lot of money on PPC, so it is critical you have experience on your side. We ensure that your campaign is setup with industry best practices, working with our dedicated partners at Google, and work to make every dollar work to bring you new business.
PUBLIC RELATIONS
Clients are encouraged to issue regular newsworthy press releases to expand awareness of their company, strengthen web rankings and traffic with more quality backlinks through the newswire, and build credibility. Releases include the basic newswire fee, but clients may choose to upgrade to more aggressive distribution. While there are no guarantees of news coverage, we work with you to identify charity activities and human interest stories that have true media value so we tell a story most likely to be picked up by media.
BASIC WEBSITE MAINTENANCE
An often neglected yet important area of digital marketing, we ensure that your website is regularly audited for minor technical and SEO errors/warnings using industry standard tools. This helps you you avoid search engine penalties, maintain rankings, and improve the user experience. It’s a boring headache too many companies avoid, so we are happy to let our techs take care of it for you.
PERSONAL STRATEGIC CONSULTING SESSIONS
Most companies that need an experienced CMO can’t necessarily afford to have one on staff full time. While your marketing team’s Chief Marketing Advisor will always be setting strategy for your account, personal meetings can help address specific problems or opportunities your company is facing with one-on-one strategy calls. Ask questions specific to your business, review results and plan future content. Our programs allow you to have a high-level veteran marketer advising on opportunities and tactics that may be unique to your company, and none of our advisors have less than 20 years of marketing experience, so you are backed by seasoned pros.
VIDEO MARKETING
Boost interest in your business and increase web traffic with engaging videos that help you stand out from the competition and tell your unique story. Very few factors have as strong an impact on search rankings than regular video. Our Aggressive programs include one new video created monthly, or optimization and syndication of up to four client videos, and we encourage all clients to power up that iPhone camera and start talking to their potential patients in informal, 90 second spots, so they can get to know, trust and like you.
HELPFUL SUPPORT
Ask questions, update us on your current patient offers and office news, make content requests, and get help as needed from your account manager. Basic plans are generally supported primarily through email, while more advanced plans also offer phone support with your account manager, and when necessary, your Chief Marketing Advisor. We work to keep our phone support costs down so we can stay affordable, but we want to help, so if you have questions, please ask!
AGENCY DISCOUNT
Need a new brochure, sign, or video for a special campaign or project? Maybe a new website? Our clients save on any special project requests like animation, creative production, or other agency services requested outside of the scope of our ongoing monthly programs. It’s just one of the benefits of being backed by a full-service marketing department!

FREQUENTLY ASKED QUESTIONS

Is all of this really necessary?

Yes, it seems like a lot, but after years of experience, we’ve identified a holistic program that covers all the important aspects and ensures they are working in alignment. Too many people pick and choose 1-2 essentials and wonder why it’s not working. Our program is proven to make a lasting, long-term difference with continual, consistent, quality coverage across all major channels.

How long before I see results?

Onboarding any new marketing vendor often takes 30-60 days, but we’ve honed this process to get you rolling with some progress in month one. You’ll see improvements to your website, directory listings, and social media channels and have a clear game plan while our team starts your content in the first 30 days. Content publishing starts in month two. SEO work requires a long-term strategic vision and will generally take 3-6 months to start improving your search rankings, traffic, and new client volumes.

What types of payment do you accept?
Most clients pay via monthly echeck automatic payments, and we prefer this in order to keep our fees down. Major credit card drafts can also be arranged if necessary, simply discuss it with us during your onboarding process.

What happens when I schedule a call?
You’ll talk to your assigned Chief Marketing Advisor about your goals and the type of program you are interested in, make sure that we are real human professionals that know what we are doing, get answers to any questions you have, and if you’re ready, begin the onboarding process.

Can I change plans at any time?
Of course, we just need 30 days notice, since we prepare your custom content a month ahead. Simply notify your account manager to upgrade or downgrade your program.

Do I have to sign a long term contract?
Absolutely not. We’re here to serve you, not the other way around. We do ask for a verbal, handshake agreement of 6 months when you join us, because digital marketing requires a long-term strategic commitment in order to bring results and eventually dominate your area over months and years. That said, you can cancel your program anytime. Because we produce your custom content a month ahead, this means you will be billed just one more time after cancelling and your final round of content will be published. So that’s why we ask for 30 days notice.

Are there any other fees not listed here?
RISE is unique in that it offers an all-inclusive marketing program that is firing on all cylinders. Clients are encouraged and welcome to allocate more budget toward paid advertising, or to upgrade to a premium wire for a press release, or design and print brochures or flyers, for instance. However, your program includes all of the basics without extra fees.

What if I’m not satisfied?
At RISE we have a “make it right” philosophy. We pride ourselves on providing the best marketing strategy, content, and results at an affordable rate and conduct our business with integrity and authenticity. We are very straightforward and always work closely with clients, human-to-human, to ensure you are satisfied with our service.

We also value your privacy. Please view our privacy policy.

If you have any questions about RISE programs or the signup process before you schedule a call with us, simply email at support@risestrategic.com and we’ll get right back to you.

COMPLETE THE FORM ABOVE TO GET STARTED

Or Click Here to Schedule a Q&A Call