A COMPLETE SOLUTION FOR EVERY ASPECT OF YOUR MARKETING PLAN
The RISE model is built around proven strategies, strong core messaging, precision targeting, speed and affordability.
RISE can help with any single aspect of your vision, help you do it yourself, or we can create and execute a complete annual marketing plan.
Let’s walk through the marketing plan process, step by step.
MARKETING PLAN STEP 1: IDENTITY
We conduct a thorough needs assessment to solidify your brand IDENTITY.
For new brands, we start from scratch.
For existing brands, we revisit with a professional assessment of gap analysis involving:
- Client Interviews
- Competitive Analysis
- Industry Best Practices
- Over Two Decades of World-Class Experience
Through this process we ensure that all the foundations are in place for a strong brand, tools, and campaigns.
MARKETING PLAN STEP 2: TOOLS
Once your identity is established, we work with you to arm your marketing plan with the best tools you need to communicate with your audience.
Once your identity is established, we work with you to arm your marketing plan with the best tools you need to communicate with your audience.
RISE recommends the needed tools based on your needs, our experience, and best practices. Once we agree on the strategy, these tools are then created using our creative team, your existing resources or vendors, or a combination of both.
With RISE, you have at your disposal industry-leading experts, the latest software, and a network of other resources for every tool your company may need.
MARKETING PLAN STEP 3: CAMPAIGNS
Now your marketing plan includes the needed tools, it’s time to implement those tools in campaigns.
Campaigns fall into three areas: Acquisition, Retention, and Corporate Culture.
The first area—ACQUISITION— is the one most companies focus most of their resources on: getting new business.
We focus on those outlets most relevant to a growing brand.
The second area—RETENTION—is just as important. It’s keeping the customers you have.
This is why the RISE approach includes all customer communications. Customer satisfaction is customer retention.
The third and often most neglected campaign area in a growing company—CORPORATE CULTURE— is critical for long-term stability.
This is why the RISE approach includes internal communications, training and hiring practices. Employee satisfaction translates into both acquisition and retention.
Maximum growth and revenue is achieved when priority is given to all three campaign areas.
MARKETING PLAN STEP 4: MEASUREMENT
Finally, your message, tools and campaigns must include a MEASUREMENT plan and be continually evaluated.
You decide what success looks like—the Key Performance Indicators (KPIs)—and watch them to see where improvements can make your marketing budget work more efficiently.
MARKETING PLAN STEP 5: MANAGEMENT
The critical component in marketing plan execution.
Ongoing management consists of the energy and experience that goes into making your tools, campaigns and measurement a reality from day to day—it is marketing operations.
IT’S TIME TO RISE
Call 844-811-5252 to get started, or click below to schedule a no-obligation consultation.