Valerie Christensen serves as as the CEO of RISE Strategic Marketing and acts as the Chief Marketing Advisor for all of her clients. She brings over 20 years of experience developing world-class marketing and PR strategies for global brands, national franchises, regional enterprises and start-up ventures, and is regularly asked to present her unique approach to digital marketing and national conferences throughout the US. She served on the senior leadership team for the sales and marketing launch of the wireless division of the Fortune 500 telecommunications firm Sprint in Los Angeles, one of the nation’s largest markets. She then led the marketing launch of two national maternity service brands and founded a company that operated four major-market franchises under these brands in Southern California. After selling the franchises and moving to Utah in 2007, she lead the Business Marketing and Public Relations Division for the loyalty marketing firm Access Development before joining the Property Management Business Solutions national franchise operations as Vice President of Sales and Marketing. The franchise then became a client of her full-service marketing firm, RISE Strategic, in late 2012, along with several of the franchise owners. Valerie determines the strategic vision and marketing plans for each client, onboards new clients, and serves as the primary point of contact with all client senior leadership.