Digital Marketing Recommendations for Plastic Surgeons
A Step-by-Step Checklist to Help You Market Your Practice Online
A practical guide for plastic surgeons seeking to grow their business through online marketing.
Local digital marketing is increasingly technical, and there are so many companies clamoring for your marketing dollar, it is difficult to know whom to trust. We’ve laid out exactly what you need to do.
It’s not rocket science, secret sauce, or the latest shiny marketing tech. Yet, this simple, long-term strategy, implemented consistently over the months and years has led our clients to dominate their industries and search rankings. One plastic surgeon client has seen doubled web traffic over two years and reported last week that August 2017 was the highest revenue month on record, and this strategy is the only marketing the office does.
Here at RISE, we are very open about the strategy we take and the work we do—no smoke and mirrors. If a business has the time and comfort level to do it themselves, they should, and we cheer them on. Our clients are simply those who don’t have the time, interest, or resources to do it themselves, and would rather focus on what they do best.
SIMPLE, PROVEN STEPS YOU CAN TAKE RIGHT NOW TO INCREASE TRAFFIC TO YOUR WEBSITE
1. Every week, post at least two 400-word blog posts on your website that answer the questions you get asked most often.
- Provide insight or research on a topic your prospective patients would be interested in, that builds your credibility
- Feature a high-traffic plastic surgery search phrase 3-4 times in the piece, as well as the title (see list below)
- Include images or video, but rename them with the same search phrase before uploading to the blog post
- Schedule the posts to publish a few days apart (not all at once)
- Tired of writing? Video yourself talking about a procedure to a prospective patient and post it to YouTube. Then embed the video on your website as a video post (you still need to write a title and description for YouTube that uses the search phrase, but video gets results!)
2. Then, post a short intro and link to the week’s blog posts on your Facebook and Twitter pages.
- Write a short “hook” that will build interest in reading the post
- Feature the same high-traffic plastic surgery search phrase once in the social media post
- Again, include an image or video, renamed with the same search phrase before uploading to the blog post
- Schedule the posts (or remind yourself) to publish a few days apart (not all at once), you can (and should) link to the same blog post twice with different text, but spread them out
3. Ask all happy patients to review you.
- Send a follow up email with links to review on Google and Facebook
- Video happy patients while in the office about their experience and post on your YouTube channel (add at least one a month)
- Copy positive reviews into features on your website
- Consider offering bonuses and/or incentives to staff members for getting new reviews, either as individuals, or reward the office as a whole
- Post new positive reviews on your social media channels.
We recommend a unique, holistic philosophy based on the idea that your digital marketing is most successful when ALL of your online assets work together. This plan is designed to coordinate your website, directories, reviews, Google listings, and social media—like Twitter and Facebook—all in a cohesive plan. While this strategy is unique, it is simple. However, most businesses stumble when it comes to consistent execution.
Just remember: CONSISTENCY is where you’ll beat the competition.
Technical note: There are also several more technical aspects to digital marketing that often cannot be done in-house to ensure that your website is functioning well and will not be penalized by Google for a long list of reasons. RISE offers a free SEO audit to Ideal Implant network plastic surgeons so you can see if your site needs any technical help. If you are interested in the free audit, simply complete the form on the right.
DON’T WANT TO DO IT IN-HOUSE?
RISE offers a “Done-For-You” Digital Content Marketing Program that ensures all these elements are in place, rain or shine. Our plastic surgeon clients have seen their rankings, traffic, and more importantly—REVENUE—grow significantly long term, and our loyal clients report that the program pays for itself each month many times over.
The program is only $995 monthly and includes the following every month, rain or shine:
● Five On-Site Blog Posts
● Five offsite SEO Articles or YouTube descriptions for client-provided videos (quality backlinks)
● Basic Social Media Management: posting 3-5 times a week on Facebook, Twitter, G+, Pinterest and Tumblr added for $199 monthly
● Monthly Performance Reports
● Quarterly Strategy Calls upon request
● Webmaster Services and Diagnostics, Website Technical Maintenance, Metadata and On-Site SEO
● Facebook, Twitter, LinkedIn, and G+ Profile Optimization (initially, then annually)
● Google Analytics Conversion and Search Console Setup (if needed)
● Online Ad Management (Adwords, Facebook, Instagram, and Bing) is only an additional $495 (campaign budget is separate and billed directly)
The sooner you start, the sooner you see results, so call us today to get started!
844-811-5252 or email seo@risestrategic.com
TOP SEARCH PHRASES
These vary slightly by region, but here are the top ten phrases to focus on. Use them exactly as written, although you can have a comma or period in there. Yes, it’s tricky and awkward sometimes. But here’s an example our writers rely on a lot: “If you’re considering a tummy tuck, Dallas plastic surgeon Fred Jones M.D. shares the following tips.”
- tummy tuck [city]
- breast augmentation [city]
- breast implants [city]
- plastic surgery [city]
- [city] plastic surgery
- breast reduction [city]
- liposuction [city]
- mommy makeover [city]