From here, we’ll start guiding you through each aspect of your marketing strategy and assessing what you have in place, what is missing, and what needs improvement. We start with Phase I: Essentials, Move to Phase II: Industry Specific Planning, and Finally, Phase III: All Engines Go
Phase One: Essentials
In this area we’ll cover:
Big Picture Approach
- Marketer Big Picture
- CEO Big Picture
- Watching for Wolves
Core Message
- What You’re Selling
- Why You’re Selling It
- How it is Bundled and Priced
- Features, Benefits, and Competitive Advantages
