STRATEGY, MESSAGING & MANAGEMENT
RISE is headed by Valerie Christensen, a strategic marketer backed by decades of strategic marketing management, franchise marketing experience and world-class marketing production. With over 20 years of experience as an executive advancing both industry leaders and Fortune 500 brands, she specializes in franchising and similar member/owner models where motivation, buy-in, and expanding the network take top priority. Valerie also heads up the online marketing team of hand-picked experts to ensure strict quality control and unity with all aspects of the client’s marketing plan.
See our full array of marketing services.
Once branding, messaging and web development is complete, our team of content managers begins the execution of the online marketing strategy, including all types of content across company-owned and third-party sites, social media, and paid search platforms. Our technical team is coordinated by superstar Abby Walker and is continually training in the industry. Our service is built on industry-leading cloud-based systems to help us provide authentic value that will be clear to both human prospects and bot algorithms.
CONTENT & CREATIVE
Our Creative department consists of a small army of skilled copywriters, designers, illustrators and production artists who bring deep experience building brands across a wide array of industries. For core branding work, we collaborate heavily with creative veteran Melissa Robison, founder of 72Design, who offers over a decade of agency and in-house experience serving regional, national, and international brands.
See the creative portfolio.
WEB DESIGN & DEVELOPMENT
Our technical team offers decades of online technical experience with a rare level of strategic focus. While we specialize in the affordability and functionality the WordPress platform provides, we also offer fully customized sites using Ruby, Java, PHP, etc. Our technical team also provides CRM implementations, custom front and back-end platforms and system integrations. The creative portfolio includes a few of our web projects.
Video is an essential part of the RISE approach, as it offers maximum engagement to both humans and search engine robots. The RISE video production team works with the creative team to create a full spectrum of live and graphic animation videos for every budget. We also offer a complete optimization package to help you leverage your videos.
See the video portfolio.
RISE offers a unique PR program where clients only pay for successful media outreach–a true “pay-for-play” solution. Our monthly content programs often include press releases, and when a particularly newsworthy story comes up, the client can elect to push it to the media for pick up through PRWeb, or pay our pitch team to get a placement in local, regional, or national outlets. This resource offers a tremendous asset to members of the RISE client family.
Event Lead Danica Talbot has worked with Valerie on several large-scale franchise owner conferences over the past several years. Danica is an operations prodigy and works closely with the creative team to execute the 400-page, time-tested RISE event roadmap to ensure revenue-driving events. Learn more about Event Production.
The rest of our talented team of creative, production, operational, technical and tactical staff works together to deliver unsurpassed impact, quickly and affordably, so you can RISE.