THE PROBLEM

Most small business owners can’t afford the level of marketing experience they need to succeed. If they hire an in house person, they struggle training and managing a marketing person when not a marketer themselves. If they outsource, they fall easy prey to marketing agencies and companies selling “secret sauce” and quick results. As a result, the average digital marketing company lifespan with a new client is six months.

SEVEN REASONS YOU NEED INDEPENDENT MARKETING AUDITS:

• Marketing has never been more complex and technical, so CEOs are increasingly out of touch with what their marketing teams are doing
• Decision makers are advised by marketers trying to sell a solution, creating a conflict of interest.
• Even well-meaning marketers can easily manipulate the data toward positive data points without actually moving the needle
• Too many marketers are not staying current in the constantly changing digital marketplace, and offline and online strategies are not aligned.
• Campaigns and new pilots may not be properly tracked to determine effectiveness
• Short-term thinking and constant distractions prevent consistent execution and proper tracking. 
• Sloppy or unethical marketers insecurely manage access to online properties. 

At RISE, our solution is to keep businesses from making mistakes and wasting money with clear data and impartial guidance. You don’t need another sales pitch, you deserve CMO-level strategic insights with your primary interests at heart.